Disconnect. Together.

A campaign to reintroduce the Santana Legacy collection. We repositioned these simpler and more affordable models as a sought-after tangible partner experience. With the return of physical media and the draw back from the digital world, Disconnect. Together. promotes Tandem rides as the perfect way to log off with a partner, family, or friend.

Team: Kaylor Susong, Emily Cullinane, and Lily Cole

The foundational print, digital, and OOH ads for our Disconnect. Together. campaign. Anchored by Santana’s Legacy collection, with messaging that invites audiences to log off and return to the tangible moments that matter most.

Pop-up event

Solo bikes outnumber tandem bikes by over 1,000:1, so we are inviting prospective consumers to come out and take a tandem for a spin. Our Bike N’ Brew event gives them a chance to try out a tandem bike and maybe even win one along the way.

Landing page and email marketing

Email marketing for our Bike N’ Brew event and an updated landing page to reflect our campaign. Highlighting all Santana models, the benefits of tandem biking, and real reviews of those who traded in two solo bikes for a tandem.